The Creative Design Blog

The LG 37LF7700 – TV/Audio and Video combination is a sleek, black framed, flat television which on its own would do LG justice, but combined with its audio and video playing capabilities puts it over the top in a league of its own.

The LG 37LF7700 sports a 37 inch screen display with a great pixel resolution of 1080 x 1920. It has a response time of 5 ms – nice and quick. The best picture quality stands at 1080i HDTV but has even more clarity of image at 1080p HDTV with the use of Blu Ray. 16:0 Native is the aspect ratio of this LG product and brightness is 500cd/m2. The full viewing angle is 178 degrees, which is approximately eight degrees more than its present counterparts.

A great feature of this product is that it has Freesat Television. This is a built-in HD element which provides free ITV and a digital satellite service by the BBC (British Broadcasting Corporation). It is compatible with both HD and SD. Some users prefer to use Freesat other than Freeview, finding more steadiness of images and a more normal colour range than Freeview.

Much has been said about the colour quality on Freeview. (Freeview being a digital broadcasting signal picked up all around the United Kingdom, but not yet available in Ireland or elsewhere). The colours on Freeview have been found to be far too pronounced and have an unnatural facade. There are two free air-to-air channels. The only other drawback mentioned about the LG 37LF7700 is its motion problems, which can shudder slightly on Freeview. Some viewers may prefer to use the television without Freeview, but for others the colour and motion problems mentioned here are not an issue at all. If really you do find that the colour resolution is too unnatural for your liking, you can just switch to Freesat television which will improve both colour and mobility problems. It’s all a matter of choice.

LG have not failed to mention that the speakers of this set have once again been customized by Mark Levinson-tuned loudspeakers (a unique feature of theirs). The sound quality of this system is remarkable and their power is 10 Watt.

The set is Energy Star compliant which means it will not guzzle your electricity and is environmentally friendly. The Remote is also friendly – user friendly, that is. It features a great variety of shortcuts.

A Dual XD Picture Processor and Intelligent Sensor II Technology is one of the features of this product and it has a 50 HZ scanning capability. Bear in mind that with LG sets, the 100 HZ scanning attribute comes only with the 42 and 47 inch screen sets.

Pricewise, you will be able to find this great product for fewer than 700 pounds sterling. It is less costly than its Panasonic counterpart. Shop around for the best price and use Internet tools to help you find the price you are looking for. Enjoy your LG 37LF7700!!

Cheapest Prices and Reviews for the LG 37LF7700 in the UK at LG 37LF7700 and LG 37LF7700 Cheapest Prices