The Creative Design Blog

As you consider designing your website, you will face many important decision. What content will be the primary focus of the home page? What images will you use? Where will the main navigation bar be located? Before you even begin the project, you must take the time to consider your audience so that your final design will have the best possible impact.

Consider, for instance, a website that targets corporate executives. This website should not contain cutesy graphics, several sound clips and extremely bright colors. These are not considered formal, and they will turn away the business of the serious businessperson.

On the other hand, if you are creating a website for teens, you should spend some time researching catchy music, creating cool graphics and choosing bold, appealing color schemes. In this case, cartoon-like graphics may be appropriate, provided they are not designed to look too much like a children’s book.

Consider Your Audience for the Look

The look of your web design is going to be the most important place where you need to consider your target audience. Your potential client or customer needs to open up your website and feel at home instantly. If the visual look is unappealing to the target demographic, your product, service or content is going to mean little. It will never be considered or read, because the potential buyer or customer will simply click away to a more appealing site. Take some time to explore other sites that appeal to your target demographic, and take notes about the features you see that they all have in common.

For a site catering to businessmen, a simple, clean web design with classic colors and easy to navigate buttons is ideal. The younger audience enjoys animations, bold colors and modern design elements, even enjoying a little bit of on-page clutter somewhat. If your audience is primarily female, add some feminine design elements to the page. No matter what, though, keep the page readable and appealing at first glance.

Consider Your Audience for the Language

Whether you are writing your own content or hiring a writer to do it, you must consider your audience as you write the information that will be included on the page. Use terminology that is familiar to your target audience. If necessary, define words that would be foreign to the target market. Use the “grade level” assessment tool in your word processing software to decide whether or not you are writing on the level of your average reader. Keep in mind that the average adult does not read on a post-high school reading level.

You also must decide whether the tone will be formal or informal, and that will also depend on your audience. How is your audience used to being spoken to? Would you naturally talk to a member of your audience as a friend, or would you be more formal if you were conversing with them in person? Incorporate that tone into your work.

Consider Your Audience for the Layout

Finally, keep your audience in mind as you create the layout of the site. An audience who spends most of its time on social media sites, like college students and online entrepreneurs, may expect one sort of layout, whereas an audience who regularly visits retail sites will expect another.

Put important information where it is expected, like contact information and shopping cart access. Do not bury the items your audience needs to find in hopes of generating more sales. This will only serve to frustrate people, not help your bottom line. Remember, in every aspect of your web design, you must consider your audience and create a website that will be as effective as possible.

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For making a footprint on web unfortunately only good content and website design is not enough. A website has to be strategically promoted to attract visitors. One such medium of web promotion is Twitter. Twitter is a social communication platform where people can share short messages with140 characters or less. Twitter has successfully served as an excellent web promotion tool as it works with a mobile as well. You can promote your blog or website links or other interesting content via tweets amongst your followers. Due to its huge popularity and success as web promotion tools now there are even unique Twitter theme designs available for putting up on your blog.

Below are some of the reasons why Internet marketers use unique Twitter themes to mark web presence:

Credibility: A unique twitter theme design gives credibility to your web presence. This will make you look professional and trustworthy. Customers are more moved by perceptions than reasoning; a unique twitter theme design will win confidence of the potential clients.

Differentiation: Imagine visiting a twitter page having a theme that you have already seen about 100 times, the obvious impression of the company that conjures up is lack of creativity and novelty. A run of the mill theme design rarely takes your business anywhere. Your unique twitter theme design is only meant for your business. This gives your web presence a differentiation like no other.

Creating a brand: Using a unique Twitter theme to brand your business creates a strong web presence for your company. The unique Twitter theme should be the mouthpiece of your company and the nature of business you do. Don’t associate with common and sloppily designed Twitter themes as they can tarnish your brand image. Use your company slogan and logo with your Twitter theme for the best effect.

Use your Twitter for providing web information: Although Twitter only allows 140 characters or less, give as much information about your products and services in this limited space.

Given below are some tips about how you can also market your web presence through Twitter:

Connect with other Twitters: When you connect with multiple Twitters, you get to see their tweets and vice versa. More the number of Twitters you are connected to more is the number of your potential clients.

Intrigue your followers with your tweets: This will make them want to check out your twitter page or website.

Tweet as much as possible: Use Twitter to send as many tweets as you can without irritating your followers.

Twitter can be a great tool to create buzz about your website, attract relevant traffic and have establish a strong web presence.