The Creative Design Blog

Using your website to generate more clients can be a very good source of advertising for lawyers. I want to address how multiple calls to action will increase the number of prospects your website will produce.

Different people react in different ways to pictures, text, graphics, etc. on your website. This is why we give them various ways to interact with each call to action.

When designing our website, we can’t really tell how others will respond to the design since we all have unique tastes. Just because we like it does not mean someone else will. This is the reason that we offer different ways to contact our law firm.

For example, if I am offering a relevant e-book to prospects, I should post a graphic that is a professional looking picture of the book which links to a download page. In addition, underneath the graphic should be text that a user could click on leading to the same download page. This way I am capturing users that the graphic appeals to as well as others that the text link appeals to.

Another idea is to display your phone number, an offer such as a free case evaluation, and a picture with the same offer on more than just the contact us page of your website. This way a prospect that wants to speak with a lawyer right now can do so. Often potential clients will be at different stages of the process, by providing different methods of contacting you, more site visitors will convert to prospects.

“I know how to advertise my legal website! Just put my info on my contact us section.”

Although you should have a contact page which contains all of your relevant information on it, you also need to offer your site visitors a reason to get a hold of you. Think what’s in it for them. WHY should they contact you? When you offer them legitimate reasons such as a free e-book or free consultation, then you are appealing to the reasons they WANT to contact you.

If you try out these methods on your firm’s website, you will see how online advertising for lawyers can help grow your practice.

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